Research

This is my storyboard formy advert:

Title of the Advertisement: MoneySuperMarket

Brand/Product: MoneySuperMarket(A Insurance Company)

Duration of the Advertisement: 60 Seconds

Brief Overview/Summary: A Nerdy guy driving through the "hood" to be cool

1. Target Audience

• People trying to be cool, Age 18-30, All genders(Mostly Male), Mostly British people

2. Message and Purpose

• To show people what could be of them if they used their product/brand

• Showing that they can save money

3. Meaning and Interpretation

• By using the product, you would be cool and get people to like you

4. Effectiveness

• Not effective to promote the brand but effective in grabing the people's attention by

showing how cool people could be and byhaving a famous and funnyartist

5. Personal Response

• The advert was funny overall and entertaining, but it was hard to grasp what the ad

was supposed to be about and would be hard to remember in further time.

6. Comparative Analysis (Optional)

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Title of the Advertisement: Cadbury Gorilla

Brand/Product: Cadbury(Chocolate brand)

Duration of the Advertisement: 90 Seconds

Brief Overview/Summary: A Gorilla playing a drum

1. Target Audience

• All ages, All race, Both Genders(Slightly more to male, because of the music)

2. Message and Purpose

• Comedy making it funny and memorable

• Iconic and Appealing

3. Meaning and Interpretation

• It's a funny advert which would make people talk about it that would lead them to buy

4. Effectiveness

• Quiet effective as it is a very random but funny advert that would be on people's head

and it uses a famous song which was Phil Collins - In the Air Tonight

5. Personal Response

• The advert was funny overall and entertaining, it was memorable for a long time

and would make people buzz about it as well that would make people buy so it was good.

6. Comparative Analysis (Optional)

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Title of the Advertisement: Black Barbie Dolls

Brand/Product: Barbie

Duration of the Advertisement: 30 Seconds

Brief Overview/Summary: An Ad of Black Barbies

1. Target Audience

• Minority Girls, Age 6-10, African-American

2. Message and Purpose

• To show young blacks that barbie dolls can be more relatble and be like them

• Having a wider range of buyers like different race

3. Meaning and Interpretation

• Everyone can be barbies and younger black people, that makes the majority of the

US citizen, could also want to buy barbie dolls

4. Effectiveness

• It is pretty effective for the target audience as the company now targets a wider range

• It uses bright girly colors, purple and pink, to target the younger female audience as well

5. Personal Response

• The advert was obviously not for me but It would do great for the audience being targeted

6. Comparative Analysis (Optional)

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Title of the Advertisement: Competitive Face | Jack in the Box

Brand/Product: Jack in the Box's Breakfast

Duration of the Advertisement: 15 Seconds

Brief Overview/Summary: An Ad for a Jack in the Box's Breakfast and a shot at competitors

Title of the Advertisement: PopCorners Breaking Bad Super Bowl Commercial

Brand/Product: PopCorners Chips

Duration of the Advertisement: 60 Seconds

Brief Overview/Summary: An Ad of Chipsfrom PopCorners with Break Bad Casts

1. Target Audience

• Mostly Males, Age 18-30

• American

• People who are Fans of Breaking Bad

• Though the 'Breaking Bad' show is famous in the US, it is famous around the world so the

          target audience isn't only americans and the product is ported outside the US as well.

2. Message and Purpose

• The "Breaking Bad" cast joins a PopCorners commercial to showcase the snack's unique

           qualities, air-popped and made from basic ingredients. The ad leverages nostalgia,

           featuring characters in amusing scenes that endorse the product. Humor and clever

           references to the show's plot engage viewers while creating a memorable connection

           between the snack and the iconic characters. The commercial's message highlights

           PopCorners' distinctiveness and flavor, appealing to fans of both the show and those

           seeking a novel snacking option.

3. Meaning and Interpretation

• The commercial's juxtaposition of "Breaking Bad" characters and PopCorners carriesnuanced meaning. It taps into nostalgia, merging fictional personas with real-worldproducts for endorsement. Humorous scenes and subtle references intertwine the

           show's themes with snacking. This hints at the evolving relationship between media,

           celebrity, and marketing. The ad's duality as entertainment and promotional tool

           reflects the lasting influence of fiction and its ability to engage audiences in

           unexpected ways, underscoring the power of association and cross-media connections.

4. Effectiveness

• The commercial effectively marries the "Breaking Bad" cast with PopCorners to create

           a memorable, attention-grabbing ad. Leveraging nostalgia taps into a pre-existing fan

           base, enhancing product appeal. Humor and clever references engage viewers,

           increasing message retention. The endorsement from beloved characters adds

           credibility, potentially influencing purchasing decisions. By weaving entertainment

           and promotion, the ad maximizes impact. However, the line between parody and

           endorsement might blur, raising potential interpretational challenges. Overall, the

           commercial efficiently generates brand awareness, engages a wider audience,

           and stands out through its innovative blending of fiction and reality.

5. Personal Response

• Seeing the "Breaking Bad" cast in the PopCorners commercial was like a fun and

           nostalgic surprise. The characters from the show were talking about these snacks,

           and it made me smile. They made jokes that reminded me of the show, and it was

           funny. It made me want to watch "Breaking Bad" again and try the snacks. The way

           they mixed the show with the snacks made me think about how TV and ads can work

           together. I thought it was really cool and made me like the snacks even more.

6. Comparative Analysis (Optional)