Magazines: Targeting Audiences through Demographics + Psychographics
Here are my notes from a lesson about how media companies target audiences I worked as part of a group but participated in the discussion
MEGA, September 2022 (issue), Future plc, Maverick Magazines (publisher)
Our Notes:
Reflection: I found out that magazine makers first pick who they want to read their magazine, using stuff like age and interests. Then they use certain pictures and words on the cover to attract those readers. I can do the same for my magazine project. I just need to figure out who I want to read it (like guys who are into motorcycles and are between 16 and 30) and then use things that would interest them, like a picture of someone riding a motorcycle on the cover.
CODE, September-Octorber 2023 (issue), EPS Software Corp (publisher)
Our Notes:
Reflection: I found out that magazine makers first pick who they want to read their magazine, using stuff like age and interests. Then they use certain pictures and words on the cover to attract those readers. I can do the same for my magazine project. I just need to figure out who I want to read it (like guys who are into motorcycles and are between 16 and 30) and then use things that would interest them, like a picture of someone riding a motorcycle on the cover.
For genres, I learned that magazines in the same category need to be kind of the same so people know what to expect, but also a bit different to keep things interesting. So, for my magazine, I can write a review about a motorcycle, which is what people expect from motorcycle magazines, but I'll make it unique by adding my personal take on it.
Comments
Post a Comment